Our full-time Master’s programme Data-driven Design is for those who want to understand, design and reconfigure data concepts for our continuously changing society. The programme is for those who want to learn how this data-driven world works, how to distinguish themselves in this fast-paced environment and how to shape the future translating society's needs into concepts of tomorrow.

Discover the courses you’ll follow and where you could end up afterwards

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This intensive programme is divided into four ten-week blocks, during which you follow courses from each learning track - Concepts, Technology and Human. In the last block you work on your graduation project.

To those who can’t take part in the full-time Master’s programme Data-driven Design we offer the opportunity to follow a personal programme and obtain a Master’s degree in 2-3 years depending on your background and objectives. Please visit the part-time programme for more information.

Personal advice

Do you have any questions? Please contact Marissa Berk via datadrivendesign@hu.nl. We are happy to help you!

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How to apply

Can’t wait to start? Find out which steps you need to take.

Want to know more?

In our brochure you can read more details about the programme.

During the programme

Become part of a data-driven future

In this Master's programme you'll learn how the data-driven world works. You will focus on Concepts, Technology and Humanity, all covering the aspects of data-driven design.

After your graduation

Get a door opening degree

As Master of Arts in Data-driven Design you will enter a strong market. You can become a data steward, tech entrepreneur, UX designer, growth hacker, digital creative and more.

Does this programme suit you?

  • An integrated approach that combines various disciplines

    This programme distinguishes itself from existing master programmes by combining data, design and business.

  • A solid connection to relevant businesses

    The programme was developed in co-creation with representatives of the professional field. Our education and research are firmly rooted in the local business environment.

  • A seamless continuation of your HU-bachelor

    The programme is a perfect follow-up to bachelors in Communication and Multimedia Design, Creative Business or Journalism. But it also fits well with other programmes of other Universities and Universities of Applied Sciences.

Alessandro Monolo

"I chose this programme because I was looking for a hands-on and engaging master's degree in the design field. "

Alessandro Monolo (27) Student
Illona Fedora

"This programme suits me because it covers all the important aspects going further in designing a user experience: technology, human and concept."

Illona Fedora (27) Student

"In the future I want to do more with Big Data and Machine Learning, since the Master has given me a lot of interesting basics on this."

Tycho Konings (29) Alumnus

Useful to know

Application Deadline Non-EU/EEA students: 30 April, EU/EEA students: 31 July, Dutch students: 31 August
Start date September
Location Heidelberglaan 15 Utrecht
Programme level Master of Arts
Numerus fixus No
Croho-name M Data-driven Design
Croho-code 49297
Foodcourt Padualaan 101, Utrecht Science Park

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