The Master's programme Data-driven Design (MDDD) is for those who want to harness the power of data, machine learning, and AI to augment the design process. To use these technologies to create value for users and create innovative concepts for a continuously changing society. This one-year programme is an intersection of (UX) design research, human-AI interaction, media studies, psychology, and data science. It will prepare you for a fast-paced professional environment and how to shape the future–translating society's needs into concepts of tomorrow.

Discover the courses you’ll follow and where you could end up afterwards

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In Dutch

We bieden dit programma ook in een Nederlandstalige variant aan. Kijk hier voor meer informatie over de Nederlandstalige variant

Meer informatie over de Nederlandstalige variant

The programme is divided into four ten-week blocks, during which you will follow workshops and lectures from each of our five learning tracks:

  1. Human AI Interaction
  2. Ethical Design
  3. Data Science
  4. Applied Research
  5. Critical Thinking and Data Studies

During these four blocks, you will work on an individual project to test all your competencies acquired in these five learning tracks. Supportive to the individual project, you will work as part of a learning team to advance your development as a data-driven designer in a collaborative environment.

Meet us on location

Have you already met us online, and now you wish to meet us in person? Visit our study choice events!

How to apply

Can’t wait to start? Find out which steps you need to take.

During the programme

Become part of a data-driven future

In this Master's programme you'll learn how the data-driven world works. You will focus on Concepts, Technology and Humanity, all covering the aspects of data-driven design.

After your graduation

Get a door opening degree

As Master of Arts in Data-driven Design you will enter a strong market. You can become a data steward, tech entrepreneur, UX designer, growth hacker, digital creative and more.

Does this programme suit you?

  • An integrated approach that combines various disciplines

    This programme distinguishes itself from existing master programmes by combining data, design and business.

  • A solid connection to relevant businesses

    The programme was developed in co-creation with representatives of the professional field. Our education and research are firmly rooted in the local business environment.

  • A seamless continuation of your HU-bachelor

    The programme is a perfect follow-up to bachelors in Communication and Multimedia Design, Creative Business or Journalism. But it also fits well with other programmes of other Universities and Universities of Applied Sciences.

Personal advice

Do you have any questions? Please contact Marissa Berk via We are happy to help you!

Send an e-mail
Alessandro Monolo

"I chose this programme because I was looking for a hands-on and engaging master's degree in the design field. "

Alessandro Monolo (27) Student
Illona Fedora

"This programme suits me because it covers all the important aspects going further in designing a user experience: technology, human and concept."

Illona Fedora (27) Student

"In the future I want to do more with Big Data and Machine Learning, since the Master has given me a lot of interesting basics on this."

Tycho Konings (29) Alumnus

Useful to know

Application Deadline Non-EU/EEA students: 30 April, EU/EEA students: 31 July, Dutch students: 31 August
Start moment September
Location Heidelberglaan 15 Utrecht
Programme level Master of Arts
Numerus fixus No
Croho-name M Data-driven Design
Croho-code 49297

Questions? Contact us

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