Master Data-driven Design
This master is a unique one-year programme at the intersection of data, design, and AI. It will prepare you as a versatile professional designer. In close collaboration with industry partners, you will work on state-of-the-art projects, using data and AI to create human-centered and future-oriented design solutions.
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I was looking around for a practical master
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that combines work
with research and creativity.
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And this was the full package.
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The master is basically a year.
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It consists of critical thinking, data science,
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applied research, ethical design,
and human-centered AI.
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And you will be using these skills
firstly in a very short time limit
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at the beginning of the year
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and then throughout the rest of the year,
you're going to be working with a client
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and in the end you will be providing them
with a prototype of your design.
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I'm doing a client project right now
for the research group
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of an university in mental health,
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and that's something that
makes this program special,
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because it will help you to see how
you can make impact through data.
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I was looking for a master's degree that
would be a perfect fit
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to my bachelor's degree in
Communication and Multimedia Design.
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This was one that really offered something new.
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Even though it’s more practice-oriented
than a master at an university,
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it’s still the same level.
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I have a background in Creative Business
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and I really wanted to get
more in-depth about data,
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data ethics, transparency, but also AI
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because I think it will help my chances
in the job markets.
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You need creativity to start this master,
but no coding experience is required.
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I myself couldn't code at all.
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It goes at a very comfortable pace.
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And if you keep up with it every week
and do your homework,
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then you will definitely manage.
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I think you need to be curious, motivated
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and also be proactive and responsible
because it is a master program.
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So there is a lot more
responsibility that comes with it.
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It is a different level than a bachelor.
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Transitioning into the Netherlands
for me has been pretty smooth.
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Everyone is always super willing
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to help each other out
in kind of like, finding their footing.
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And if they're struggling with something,
we'll always point them
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to the right direction.
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I love the classes.
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I love that it's so easy to find the rooms.
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It's a big campus.
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You can study uninterrupted
and it's really nice to be here.
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Nice activities, all the time.
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After the master you can apply
from agencies to governments.
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There are many types of companies
that all benefit from AI.
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I would like to go in
the direction of UI or UX
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and be able to come up with better concepts
thanks to the knowledge I have gained.
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So if you really want to build up
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a tool set of skills
that you can use in the future,
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this would be the master to go for.
Data and AI are rapidly transforming businesses and society. Organizations are looking for designers who use data and AI to create digital, human-centered solutions.The Master Data-driven Design (MDDD) prepares you to address today’s major tech challenges through hands-on client projects. Work closely with clients under expert guidance, explore their world with research methods, and design innovative solutions using data, AI and design skills
Personal advice
Do you have any questions? Please contact Marissa Berk via datadrivendesign@hu.nl. We are happy to help you!
Send an e-mailUseful to know
| Application Deadline | Dutch students living in the Netherlands: 31 August. /// Are you an international student? Find the application deadline that applies to you on internationalhu.com/admissions-master. |
|---|---|
| Start | September |
| Location | Heidelberglaan 15 |
| Programme level | Master of Arts |
| Numerus fixus | No |
| Croho-name | M Data-driven Design |
| Croho-code | 49297 |
Become a versatile professional designer
In MDDD we challenge you to stay curious. As a professional programme, everything you learn is applied in practice: defining problems, co-creating solutions with stakeholders, and testing and refining your designs.
Get a future-oriented degree
As Master of Arts in Data-driven Design you will be able to tackle complex problems at the intersection of data, AI and design. You will stand out to future employers with a master’s degree that deepens your bachelor’s education
What's your tuition Fee?
Does this programme Suit you?
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Future-oriented and practice-based
By joining MDDD, you become part of a unique programme where you work directly for a real client and project—addressing emerging challenges in data, AI and design.
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Curious and ambitious
As a student, you follow 5 tracks to grow as a versatile designer, challenged and guided by MDDD's curious, open-minded designers, lecturers and researchers.
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Seamless continuation of your bachelor
MDDD is a perfect follow-up to CMD, Creative Business, ICT, or Journalism—but also suits graduates from other university or applied sciences programmes.
