Master Data-driven Design
The Master's programme Data-driven Design (MDDD) is for those who want to harness the power of data, machine learning, and AI to augment the design process. To use these technologies to create value for users and create innovative concepts for a continuously changing society. This one-year programme is an intersection of (UX) design research, human-AI interaction, media studies, psychology, and data science. It will prepare you for a fast-paced professional environment and how to shape the future–translating society's needs into concepts of tomorrow.
The programme is divided into four ten-week blocks, during which you will follow workshops and lectures from each of our five learning tracks:
- Human AI Interaction
- Ethical Design
- Data Science
- Applied Research
- Critical Thinking and Data Studies
During these four blocks, you will work on an individual project to test all your competencies acquired in these five learning tracks. Supportive to the individual project, you will work as part of a learning team to advance your development as a data-driven designer in a collaborative environment.
How to apply
Can’t wait to start? Find out which steps you need to take.
Want to know more?
In our brochure you can read more details about the programme.
Become part of a data-driven future
In this Master's programme you'll learn how the data-driven world works. You will focus on Concepts, Technology and Humanity, all covering the aspects of data-driven design.
Get a door opening degree
As Master of Arts in Data-driven Design you will enter a strong market. You can become a data steward, tech entrepreneur, UX designer, growth hacker, digital creative and more.
Does this programme suit you?
An integrated approach that combines various disciplines
This programme distinguishes itself from existing master programmes by combining data, design and business.
A solid connection to relevant businesses
The programme was developed in co-creation with representatives of the professional field. Our education and research are firmly rooted in the local business environment.
A seamless continuation of your HU-bachelor
The programme is a perfect follow-up to bachelors in Communication and Multimedia Design, Creative Business or Journalism. But it also fits well with other programmes of other Universities and Universities of Applied Sciences.
"I chose this programme because I was looking for a hands-on and engaging master's degree in the design field. "Alessandro Monolo (27) Student
"This programme suits me because it covers all the important aspects going further in designing a user experience: technology, human and concept."Illona Fedora (27) Student
"In the future I want to do more with Big Data and Machine Learning, since the Master has given me a lot of interesting basics on this."Tycho Konings (29) Alumnus
Useful to know
|Application Deadline||Non-EU/EEA students: 30 April, EU/EEA students: 31 July, Dutch students: 31 August|
|Location||Heidelberglaan 15 Utrecht|
|Programme level||Master of Arts|
|Croho-name||M Data-driven Design|