Our full-time Master’s programme Data-Driven Design is for those who want to understand, design and reconfigure data concepts for our continuously changing society. The programme is for those who want to learn how this data-driven world works, how to distinguish themselves in this fast-paced environment and how to shape the future translating society's needs into concepts of tomorrow.

The year-long programme is divided into four ten-week blocks, during which you follow courses from each learning track - Concepts, Technology and Human. The courses of each block are linked through an assignment that brings all knowledge and skills together. In the last block you work on your graduation project.

To those who can’t take part in the full-time Master’s programme Data-Driven Design we offer the opportunity to follow a personal programme and obtain a Master’s degree in 2-3 years depending on your background and objectives. Please visit the part-time programme for more information.

Master DDD: Data Driven Design, tijdens de opleiding

During the programme

The Data-Driven Design curriculum (taught in English) is built around three learning tracks: Concepts, Technology, and Humanity. You will learn in a programme of three ten-week blocks and you finish with the graduation block.

After your graduation

Upon completing this programme, you will be able to combine specific expertise with data skills, knowledge of emerging business structures, and an understanding of the diverse forms of digital transformation.

Online open evenings

Would you like some personal advice? You can count on us! We will provide you with (online) guidance. Find out more information.

Want to know more?

In our brochure you can read more details about the programme.


Why study master's programme Data Driven Design at HU?

  • An integrated approach that combines various disciplines

    This programme distinguishes itself from existing master programmes by combining media design and business optimisation with a strong data-driven approach.

  • A solid connection to relevant businesses

    The programme was developed in co-creation with professionals. Our education and research are firmly rooted in the local business environment.

  • A seamless continuation of your HU-bachelor

    The programme is a perfect follow-up to bachelors in Communication and Multimedia Design, and Creative Business. It also fits well with other related bachelor studies for instance Journalism and Communication or other programmes of other Universities and Universities of Applied Sciences.

Alessandro Monolo

"I chose this programme because I was looking for a hands-on and engaging master's degree in the design field. "

Alessandro Monolo (27) Student
Illona Fedora

"This programme suits me because it covers all the important aspects going further in designing a user experience: technology, human and concept."

Illona Fedora (27) Master Data-driven Design

Useful to know

Application Deadline Non-EU/EEA students: 30 April, EU/EEA students: 31 July, Dutch students: 31 August
Start date September
Location Heidelberglaan 15 Utrecht
Programme level Master of Arts
Numerus fixus No
Croho-name M Data-driven Design
Croho-code 49297
Foodcourt Padualaan 101, Utrecht Science Park

Interested in the Master Data-driven Design?

Vragen over de opleiding?