Our full-time Data-Driven Design Master programme is for those who want to learn how to combine knowledge, creativity, digital skills, and analytical capabilities – in order to design concepts, products, and services, that will thrive in a continuously changing digital society.

The year-long programme is divided into four ten-week blocks, during which you follow courses from each learning track - Concepts, Technology and Human. The courses of each block are linked through an assignment that brings all knowledge and skills together. In the last block you work on your graduation project.

If you are interested in the full-time version of this programme, please visit the full-time information.

Master DDD: Data Driven Design, tijdens de opleiding

During the programme

The Data-Driven Design curriculum (taught in English) is built around three learning tracks: Concepts, Technology, and Humanity. You will learn in a programme of three ten-week blocks and you finish with the graduation block.

After your graduation

Upon completing this programme, you will be able to combine specific expertise with data skills, knowledge of emerging business structures, and an understanding of the diverse forms of digital transformation.

Open avond

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How to apply

Can’t wait to start? Find out which steps you need to take.


Why study Data Driven Design MA at HU?

  • An integrated approach that combines various disciplines

    This programme distinguishes itself from existing master programmes by combining media design and business optimisation with a strong data-driven approach.

  • A solid connection to relevant businesses

    The programme was developed in co-creation with professionals. Our education and research are firmly rooted in the local business environment.

  • A seamless continuation of your HU-bachelor

    The programme is a perfect follow-up to bachelors in Communication and Multimedia Design, and Creative Business. It also fits well with other related bachelor studies for instance Journalism and Communication or other programmes of other Universities and Universities of Applied Sciences.

Useful to know

Application Deadline Non-EU/EEA students: 30 April, EU/EEA students: 15 July, Dutch students: 31 August
Start date September
Location Heidelberglaan 15 Utrecht
Programme level Master of Arts
Numerus fixus No
Croho-name M Data-driven Design
Croho-code 49297
Foodcourt Padualaan 101, Utrecht Science Park

Interested in the Master Data-driven Design?

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