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During the programme
You develop a solid foundation in marketing, media, culture and business theory, and you work on real-life cases from the field of international creative business. You build your personal brand through a variety of electives, starting in the second year.
Once you graduate, you can work as Customer Experience manager, Creative Strategist, Data Storytelling Expert, Community Manager, Brand Manager, Growth Hacker, Creative Marketing Manager, or one of many other interesting roles. However, you can also start your own business.
If you want to apply to our Creative Business programme, you need to have a secondary school diploma at a sufficient level, and English proficiency at least CEFR level B1.
Something for you?
You learn how to manage the commercial power of creativity, think strategically and conceptually, and find innovative ways to solve the challenges of today’s international creative business.
You will be prepared for international careers with employers with a creative core, from vintage to start-up to scale-up.
We prepare and train you for global flexibility in creative business. From day one you work in cross-cultural international teams, on cross-border projects.
"The thing I like most about Creative Business is the practicality. During my first year, I had the chance to learn new skills, do many creative projects, and even work with real companies."Minh Anh Trinh Nguyen (19)
"The world is changing, and communication is changing with it. Creative Business represents the future and I feel really blessed to be able to study something so interesting."Matheus da Silva Santana (22)
Useful to know
|Application Deadline||1 June|
|Location||Heidelberglaan 15 Utrecht|
|Croho-name||B Creative Business|