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Applied, what's next?
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If you are a Dutch student living in the Netherlands, please apply as soon as possible via Studielink. We will review your application and let you know whether you can proceed to complete your enrolment.
Apply now via StudielinkAt CB, you expand your perspective by combining analytical thinking, creative strategy, and an entrepreneurial mindset. You learn to translate data into powerful stories, design inclusive experiences, and tackle social and technological challenges. Through critical reflection and hands-on practice, you build confidence navigating uncertainty, engaging diverse audiences, and making informed decisions—developing the adaptability and curiosity to thrive in tomorrow's creative industries.
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Start a global creative business
Explore the foundations of business models, digital media design, marketing and consumer behaviour. Work together with an international group of students and tutors on global projects.
finds a job within 1.5 years
A strategic creative for a sustainable world
After graduation, you're equipped to connect strategy, creativity, and impact across the creative economy. With an entrepreneurial mindset, you're ready for roles like brand manager, creative strategist, content marketer, or experiential marketeer—or to start your own business.
Admission requirements
If you want to start with CB, you need to have a secondary school diploma at a sufficient level and English proficiency of at least CEFR level B1. You should also have a good head for numbers. Are you 21 years or older and you don't have a (sufficient) diploma? Then you'll need to take the 21+ admission test.
Does this programme suit you?
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Analytical mindset
You learn to manage the commercial power of creativity, think strategically, and find innovative solutions for today's international creative business challenges.
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Entrepreneurial Innovator
You learn how to think strategically to innovate and create value through effective and sustainable business models.
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Critical and curious thinker
You learn how to critically assess data streams, challenge assumptions and evaluate insights, to build robust reasoning and arguments.
Useful to know
| Application Deadline | Dutch students living in the Netherlands: 1 May. /// /// Are you an international student? Find the application deadline that applies to you on internationalhu.com/admissions-bachelor. |
|---|---|
| Start | September |
| Location | Heidelberglaan 15 |
| Programme level | Bachelor |
| Numerus fixus | No |
| Croho-name | B Creative Business |
| Croho-code | 35516 |
FAQ'S
Are you passionate about creativity, business, and technology? Don’t you want to limit yourself to one career path? Are you interested in branding, marketing, media, entrepreneurship, and the latest tech trends? Then this programme is for you. At HU University of Applied Sciences Utrecht, you'll develop creative and strategic thinking skills while gaining hands-on experience with real clients in an international environment. It prepares you to innovate and make an impact in the global business world.
You will learn to build a diverse skill set and a wide range of competences. This will enable you to develop a powerful mindset to unlock new ways of thinking. And to be flexible and adapt to any situation and any business. You will become a creative thinker who finds new perspectives to solve problems.
Yes! Creativity isn’t just about artistic skills, it’s also about strategic thinking and problem-solving. This programme helps you develop creative and critical thinking skills through real-world projects, collaboration, and innovation. Using tools and methodologies from the professional practice, you’ll learn how to use creativity effectively in various areas: branding, marketing, advertising, media, business value offering.
- Sustainability & innovation: focus on circular business models.
- Tech-driven curriculum: learn about emerging technological trends and their impact on our society and the planet.
- International network: work with global peers and industry experts.
- Hands-on (project-based) learning: gain real-world experience through projects and internships, no exams.
- Strategic creativity: develop creative thinking that combines strategy, technology, and innovation to transform businesses, enhance branding, and create social change.
Creative Business is a broad programme. It paves the ways to various roles in any business which include, amongst others:
- Creative Strategist
- Brand Manager
- Marketer (Social Media, Content, digital marketing)
- Experience design
- System & service design
- System & service design
- Event managment
- PR management
- Social Media Manager
- Media Planner
- Entrepreneur
Interested in the bachelor Creative Business?
Any questions? Contact us
- Telephone 088 481 81 81
- Email info@hu.nl
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Send us a message or add +97010241111 to the contact list on your mobile phone and send us your question via WhatsApp.
- Available Monday until Friday 9.30am - 4.30pm
