State of the art degree programme Creative Business (CB) prepares you for a career in the global creative business, in both established and emerging markets. It focusses on the latest developments in international marketing, media and business innovation. You work with an international group of students and tutors on global projects; for example bringing an American product or brand to the European market, or introducing a European innovation to the Middle East.

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Programme Creative Business: Creative work in progress

During the programme

You develop a solid foundation in marketing, media, culture and business theory, and you work on real-life cases from the field of international creative business. You build your personal brand through a variety of electives, starting in the second year.

ness_9M7A1368	During the programme Creative Business: Students in a classroom

Job prospects

Once you graduate, you can work as Customer Experience manager, Creative Strategist, Data Storytelling Expert, Community Manager, Brand Manager, Growth Hacker, Creative Marketing Manager, or one of many other interesting roles. However, you can also start your own business.

Admission requirements

If you want to apply to our Creative Business programme, you need to have a secondary school diploma at a sufficient level, and English proficiency at least CEFR level B1.


Something for you?

  • Analytical attitude

    You learn how to manage the commercial power of creativity, think strategically and conceptually, and find innovative ways to solve the challenges of today’s international creative business.

  • Creative thinker

    You will be prepared for international careers with employers with a creative core, from vintage to start-up to scale-up.

  • Global teamplayer

    We prepare and train you for global flexibility in creative business. From day one you work in cross-cultural international teams, on cross-border projects.

International students Creative Business

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Want to learn more about Creative Business and get inspired?

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Minh Anh Trinh Nguyen, Creative Business programme, HU University of Applied Sciences Utrecht

"The thing I like most about Creative Business is the practicality. During my first year, I had the chance to learn new skills, do many creative projects, and even work with real companies."

Minh Anh Trinh Nguyen (19)
Matheus da Silva Santana, Creative Business programme, HU University of Applied Sciences Utrecht

"The world is changing, and communication is changing with it. Creative Business represents the future and I feel really blessed to be able to study something so interesting."

Matheus da Silva Santana (22)

Useful to know

Application Deadline 1 June
Start date September
Location Heidelberglaan 15 Utrecht
Programme level Bachelor
Numerus fixus No
Croho-name B Creative Business
Croho-code 35516
Foodcourt Padualaan 101, Utrecht Science Park

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