After your graduation

Specialists who are experts in search engine optimization (SEO), search engine marketing (SEM), and email campaigns are in high demand. Applicants with marketing and digital skills that can help companies build their brands for remote prospects and followers will be very attractive to employers in.

While designing and implementing a digital infrastructure will always be important, human skills are becoming even more in-demand as businesses need to build their network remotely. They are looking for next-level network development and solutions.

Responsible for generating demand at the top of the funnel. Focuses mostly on campaign deployment and works with other team leads and regional marketing managers to coordinate timing and production of campaigns. KPIs are, for instance: 'generate 60.000 new leads per month — 90 percent of which organic'.

As brand manager, you are in the lead of all communication coming from the brand – both internally and externally. You manage brand strategy and execution, and coordinate brand partnerships. You might do this for a start-up, a fashion brand or a global media company.

As community manager, you create social media and communication campaigns in line with marketing strategies. You provide text, image and video content for social media accounts and you respond to comments and customer queries in a creative and customer-centred way.

As customer journey manager, you develop and implement ideas to communicate with leads and customers. Your aim is to optimise customer experience, improve customer loyalty and influence growth of, for example, an online fashion brand.

As growth hacker you drive growth by developing and launching interactive tools and apps. You collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth, test and optimise marketing tactics and improve customer experiences.