Creative Business: Beyond Campus

Two fixed days a week you’re fully booked with 8+ hours of Labs, teamwork, and live sessions. No shifts, no distractions. The rest of the study hours are mandatory too, but you plan them yourself: deep work with your AI buddy, from anywhere in the world. Every 10 weeks we gather in Utrecht for a 3-day bootcamp. Yes, that’s mandatory too.

Bootcamps

Four times a year we meet in Utrecht for three days. Days are packed with projects and teamwork; evenings turn into dinners, hangouts, and late-night talks. Some may share an Airbnb or hostel: cooking together, laughing together, growing into a real community. Bootcamps are the warm, social heartbeat that balances your online weeks.

Live Labs

Two mornings per week you join a 3-hour Lab, immediately followed by teamwork. Expect 8+ hours of full focus those days. Fixed hours, fixed rhythm. No distractions, just learning and building with your team.

Teamwork

Teamwork is part of the Labs. It’s structured, online, and mandatory. You know your role, you show up, and you deliver. Just like in real jobs, your contribution matters. Your “declarability” —what you can actually prove you’ve done—depends on it.

Solo work

The rest of the week is for deep solo work. You dive into theory, explore ideas, and test them with your AI study buddy. The more curious and prepared you are alone, the more value you bring to your team.

Each block ends with a final assessment, based on your team projects and your own reflection. Assessments focus on what you add during Live Labs, what you create and how you grow, not what you can memorize. Expect presentations, campaigns, prototypes, reports, or strategy decks that mirror how the industry works.

Attendance isn’t optional. You may miss one bootcamp per year—to be made up later—and only a very limited number of Labs. There are no exceptions. The fixed rhythm and presence rules make Beyond Campus doable alongside travel, jobs, or other passions.