Creative Business: Beyond Campus

1
00:00:03,000 --> 00:00:06,080
It's a hybrid bachelor, so

2
00:00:06,080 --> 00:00:10,000
it's 80% online, 20% offline.

3
00:00:10,000 --> 00:00:19,280
here at the campus, three days in a row, four times a year

4
00:00:19,720 --> 00:00:23,760
we're training students to become international creative strategists.

5
00:00:24,160 --> 00:00:28,280
It's brand strategy, it's related to marketing strategy, it's related to

6
00:00:28,320 --> 00:00:30,280
innovation strategy as well.

7
00:00:30,440 --> 00:00:36,520
What it actually requires is creative intelligence, and that is essentially

8
00:00:36,520 --> 00:00:38,160
at the core of what we do.

9
00:00:41,380 --> 00:00:44,460
It's students from all over the world coming together here

10
00:00:44,460 --> 00:00:44,960
in beautiful Utrecht

11
00:00:45,760 --> 00:00:49,000
Where they do some collaborative learning so they really work a lot

12
00:00:49,000 --> 00:00:53,280
on team building they get to know each other plus they work on some challenges

13
00:00:53,280 --> 00:00:56,880
and to get an introduction on what we're actually gonna work on for that block

14
00:00:56,880 --> 00:01:04,720
so when students are in their own home again or

15
00:01:04,720 --> 00:01:04,920


16
00:01:05,110 --> 00:01:07,950
 in their own learning environment they then have

17
00:01:08,040 --> 00:01:12,440
online labs twice a week for three hours and it's really

18
00:01:12,440 --> 00:01:13,720
collaborative learning.

19
00:01:14,040 --> 00:01:15,600
Of course you need to study as well.

20
00:01:15,600 --> 00:01:16,600
It's a full time programme.

21
00:01:16,600 --> 00:01:19,560
You can do it at your own pace and also in your own time.

22
00:01:19,760 --> 00:01:23,240
This is your solo work as we call it, and that is usually

23
00:01:23,240 --> 00:01:23,800
deep work.

24
00:01:24,600 --> 00:01:28,600
You do this with the help of an AI buddy.

25
00:01:32,120 --> 00:01:36,480
So it's super exciting that students like right from the start, they

26
00:01:36,480 --> 00:01:39,080
work together with generative AI.

27
00:01:39,240 --> 00:01:43,480
So we really incorporate it within our teaching methods so that students

28
00:01:43,480 --> 00:01:48,240
become the experts in how to use these tools and to really find their

29
00:01:48,240 --> 00:01:49,920
own added value as a

30
00:01:50,070 --> 00:01:52,110
human in this technology driven world.

31
00:01:56,430 --> 00:01:58,110
In terms of assessment.

32
00:01:59,040 --> 00:02:04,000
We don't do any exams or tests in a traditional way, so it's very

33
00:02:04,000 --> 00:02:04,680
hands on.

34
00:02:04,680 --> 00:02:08,960
We work on professional products for the industry as a complete

35
00:02:08,960 --> 00:02:10,000
class together.

36
00:02:10,360 --> 00:02:13,160
It's a lot about the learning process, but of course it's also

37
00:02:13,160 --> 00:02:14,120
about delivering.