Creative Business: Beyond Campus
Pathway of Creative Business
Are you an international student?
Please read further on our international website.
Switch to our international site
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It's a hybrid bachelor, so
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it's 80% online, 20% offline.
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here at the campus, three days in a row, four times a year
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we're training students to become international creative strategists.
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It's brand strategy, it's related to marketing strategy, it's related to
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innovation strategy as well.
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What it actually requires is creative intelligence, and that is essentially
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at the core of what we do.
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It's students from all over the world coming together here
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in beautiful Utrecht
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Where they do some collaborative learning so they really work a lot
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on team building they get to know each other plus they work on some challenges
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and to get an introduction on what we're actually gonna work on for that block
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so when students are in their own home again or
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in their own learning environment they then have
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online labs twice a week for three hours and it's really
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collaborative learning.
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Of course you need to study as well.
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It's a full time programme.
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You can do it at your own pace and also in your own time.
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This is your solo work as we call it, and that is usually
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deep work.
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You do this with the help of an AI buddy.
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So it's super exciting that students like right from the start, they
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work together with generative AI.
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So we really incorporate it within our teaching methods so that students
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become the experts in how to use these tools and to really find their
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own added value as a
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human in this technology driven world.
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In terms of assessment.
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We don't do any exams or tests in a traditional way, so it's very
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hands on.
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We work on professional products for the industry as a complete
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class together.
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It's a lot about the learning process, but of course it's also
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about delivering.
Missed the 1 May application deadline?
If you are a Dutch student living in the Netherlands, please apply as soon as possible via Studielink. We will review your application and let you know whether you can proceed to complete your enrolment.
Apply now via StudielinkIn Beyond Campus you’ll team up worldwide on real projects for companies and NGOs. Live Labs are online teamwork sessions where ideas become action. The other days.are for self-study and deep work. Bootcamps—4 times per year in Utrecht—bring the human spark with lecturers and projects. With coaching, a set rhythm, and a close-knit community, you’ll grow into a creative strategist—ending with a TED-style talk that proves your voice matters.
Ask Rita
Do you have any questions about the programme? Lecturer Rita will surely have the answer.
Text Rita on WhatsApp
From Utrecht to live Labs: your 10-week rhythm
Every 10 weeks kicks off with a three-day, on-campus bootcamp, meeting your crew and teachers. Besides that, it’s 2 fixed online Lab days per week with international teamwork—and solo study with your AI buddy. This way, you study with structure, community, and a rhythm that keeps you learning deeply.
Creative strategists shape tomorrow’s economy
The world is hiring minds that challenge old systems. Our graduates think forward, not backward—shaping brands, building media, growing communities, and launching businesses with integrity as a compass. They’re ready for roles that drive change in a shifting economy, building ideas that matter.
Experience a day at HU
Get a glimpse of HU-life and join us for an online orientation day.
Applied, what's next?
Ready to start in September? Complete your enrolment.
Comparing CBBC with regular CB
Useful to know
| Application Deadline | Dutch students living in the Netherlands: 1 May. /// /// Are you an international student? Find the application deadline that applies to you on internationalhu.com/admissions-bachelor. |
|---|---|
| Start | September |
| Location | Online, Heidelberglaan 15 |
| Programme level | Bachelor |
| Numerus fixus | No |
| Croho-name | B Creative Business |
| Croho-code | 35516 |
About the Programme
Two fixed days a week you’re fully booked with 8+ hours of Labs, teamwork, and live sessions. No shifts, no distractions. The rest of the study hours are mandatory too, but you plan them yourself: deep work with your AI buddy, from anywhere in the world. Every 10 weeks we gather in Utrecht for a 3-day bootcamp. Yes, that’s mandatory too.
Do I get electives?
In regular Creative Business, Year 2 includes electives. In Beyond Campus, you don’t choose separate electives in the same way. Instead, the whole class works toward shared artefacts for industry, while students bring in their own fascinations—from fashion to gaming, activism to AI. Your personal lens shapes the collective outcome, much like in a real creative strategy agency or innovation team.
Bootcamps
Four times a year we meet in Utrecht for three days. Days are packed with projects and teamwork; evenings turn into dinners, hangouts, and late-night talks. Some may share an Airbnb or hostel: cooking together, laughing together, growing into a real community. Bootcamps are the warm, social heartbeat that balances your online weeks.
Live Labs
Two mornings per week you join a 3-hour Lab, immediately followed by teamwork. Expect 8+ hours of full focus those days. Fixed hours, fixed rhythm. No distractions, just learning and building with your team.
Teamwork
Collaboration in international and rotating teams is part of the Labs. It’s structured, online, and mandatory. You know your role, you show up, and you deliver. Just like in real jobs, your contribution matters. Your “declarability”—what you can prove you’ve done—depends on it.
Solo work
The rest of the week is for deep solo work. You dive into theory, explore ideas, and test them with your AI study buddy. The more curious and prepared you are alone, the more value you bring to your team.
Each block ends with a final assessment, based on your team projects and your own reflection. Assessments focus on what you add during Live Labs, what you create and how you grow, not what you can memorize. Expect presentations, campaigns, prototypes, reports, or strategy decks that mirror how the industry works. Graduation is through a tested innovation and TED-style talk.
Am I graded as a team?
Not exactly. Each block has two results: the shared class artefact gets a Pass or Fail, and you receive an individual grade. What matters is your visible contribution to the class artefact, your learning curve, and the knowledge and reflection you bring. Just like in real strategy work, collaboration matters, but so does clearly showing your own value and growth. You show that value during bootcamps, Live Labs, teamwork, and in your portfolio.
Attendance isn’t optional. You may miss one bootcamp per year—to be made up later—and only a very limited number of Labs. There are no exceptions. The fixed rhythm and presence rules make Beyond Campus doable alongside travel, jobs, or other passions.
- Hybrid pathway of Creative Business: 80% online, 20% on campus
- 4-year, full-time Bachelor
- 2 fixed online Live Lab days per week (9.00 am - 5.00 pm)
- Online teamwork and AI-supported self-study
- 4 mandatory 3-day bootcamps in Utrecht per year
- International collaboration and rotating teams
- Class-wide industry artefacts, strategy projects, and creative innovation
- Graduation through a tested innovation and TED-style talk
Does this programme suit you?
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You’re curious by nature
You always ask why. You’ll learn to push further, asking the questions others avoid or overlook.
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Think critically, act ethically
You don’t just accept the easy story. You’ll learn to test claims, question hidden costs, and design answers that are creative and fair.
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Ready to build, not just learn
You like testing ideas and will turn connections between people, business, nature, and tech into real solutions with companies.
Interested in the Creative Business: Beyond Campus bachelor?
Any questions? Contact us
- Telephone 088 481 81 81
- Email info@hu.nl
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Send us a message or add +97010241111 to the contact list on your mobile phone and send us your question via WhatsApp.
- Available Monday until Friday 9.30am - 4.30pm
