Exploring Responsible AI Practices in Dutch Media Organizations

Authors Tina Mioch, Nathalie Stembert, Cathelijn Timmers, Oumaima Hajri, Pascal Wiggers, Maaike Harbers
Published in Human-Computer Interaction – INTERACT 2023, Proceedings, Part IV
Publication date 26 augustus 2023
Research groups Betekenisvol Digitaal Innoveren, Artificial Intelligence
Type Lezing


Artificial Intelligence (AI) is increasingly used in the media industry, for instance, for the automatic creation, personalization, and distribution of media content. This development raises concerns in society and the media sector itself about the responsible use of AI. This study examines how different stakeholders in media organizations perceive ethical issues in their work concerning AI development and application, and how they interpret and put them into practice. We conducted an empirical study consisting of 14 semi-structured qualitative interviews with different stakeholders in public and private media organizations, and mapped the results of the interviews on stakeholder journeys to specify how AI applications are initiated, designed, developed, and deployed in the different media organizations. This results in insights into the current situation and challenges regarding responsible AI practices in media organizations.

On this publication contributed

Language Engels
Published in Human-Computer Interaction – INTERACT 2023, Proceedings, Part IV
ISBN/ISSN URN:ISBN: 978-3-031-42292-8
Key words Responsible AI, AI Ethics in Practice, Empirical Studies on Ethics
Digital Object Identifier 10.1007/978-3-031-42293-5_58
Page range 481-485

Tina Mioch

Tina Mioch

  • Onderzoeker
  • Research group: Artificial Intelligence