Digital transformation in International operations

This chapter examines how Australian businesses operating in Singapore navigate digital transformation within the context of international operations. As digital technologies reshape the global business landscape, companies are increasingly leveraging tools such as cloud computing, artificial intelligence, and customer relationship management systems to improve their operations. Drawing on a literature review and a mixed-methods study – including survey data from 62 respondents and case studies based on interviews with six senior executives – this research identifies the key drivers, barriers, and impacts of digital transformation among Australian firms operating in Singapore. Findings reveal that digital technologies present significant opportunities for operational efficiency, product development and innovation, and data-driven marketing. However, firms also face substantial challenges, including striking a balance between human input and technological capabilities, securing financial and talent resources, addressing cybersecurity and information management concerns, and overcoming employee resistance. The role of leadership, organizational culture, and a supportive policy environment emerges as critical to enabling successful transformation. This chapter contributes to a deeper understanding of how traditional, nondigital-native multinational enterprises adapt their strategies in digital economies. The insights presented here offer practical implications for business leaders, policymakers, and scholars concerned with international digital strategy, talent development, and regulatory governance.