Addressing the social dilemma in animal-friendly product choice with positioning strategies

Authors Lenka van Riemsdijk, Paul T. M. Ingenbleek, Gerrita van der Veen, Hans C. M. van Trijp
Publication date 1 januari 2017
Research groups Marketing en Customer Experience
Type Other output

Summary

Presented at 7th International Conference on the Assessment of Animal Welfare at farm group level

On this publication contributed

Language Engels
Key words Marketing, animal friendly, positioning strategies

Lenka van Riemsdijk

Lenka van Riemsdijk

Lenka van Riemsdijk

  • Researcher
  • Research group: Marketing en Customer Experience