How Employees Experience Digital Transformation: A Dynamic And Multi-Layered Sensemaking Perspective
| Authors | Annemiek H.T. van der Schaft, Xander Lub, Omar N. Solinger, Beatrice van der Heijden |
|---|---|
| Published in | Journal of Hospitality & Tourism research |
| Publication date | 2022 |
| Research groups | Organisaties in Digitale Transitie |
| Type | Article |
Summary
The capacity to deal with digital transformation is a valuable asset for established organizations, and employees play a crucial role in this process. This study contributes to the understanding of employees’ sensemaking of digital transformation in the tour operating industry. Using prior digital transformation research, construal-level theory (CLT), and dynamic change perspectives, our scholarly work focuses on the complexities of organizational change in a digital transformation context. Although employees generally support digital transformation, our findings show that their perceptions change over time across a range of specific challenges experienced during the employee change journey. Our findings stress the importance of adopting a social exchange lens in digital transformation knowledge as this represents deep structure change that might cause well-designed transformation processes to fail. Implications for hospitality and tourism management are discussed.
On this publication contributed
| Language | Engels |
|---|---|
| Published in | Journal of Hospitality & Tourism research |
| Key words | Digital Transformation |
| Digital Object Identifier | 10.1177/10963480221123098 |
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