Citizens’ perspectives on science communication

Authors Ionica Smeets, Charlotte B. C. M. Egger, Sicco de Knecht, Anne M. Land-Zandstra, Aletta L. Meinsma, Ward Peeters, Sanne Romp, Julie Schoor, Winnifred Wijnker, Alex Verkade
Published in JCOM
Publication date 2025
Research groups Human Experience & Media Design
Type Article

Summary

The evolving landscape of science communication highlights a shift from traditional dissemination to participatory engagement. This study explores Dutch citizens’ perspectives on science communication, focusing on science capital, public engagement, and communication goals. Using a mixed-methods approach, it combines survey data (n = 376) with focus group (n = 66) insights. Findings show increasing public interest in participating in science, though barriers like knowledge gaps persist. Trust-building, engaging adolescents, and integrating science into society were identified as key goals. These insights support the development of the Netherlands’ National Centre of Expertise on Science and Society and provide guidance for inclusive, effective science communication practices.

On this publication contributed

  • Winnifred Wijnker
    Winnifred Wijnker
    • Researcher
    • Research groups: Human Experience & Media Design, Kwaliteitsjournalistiek in Digitale Transitie
Language Engels
Published in JCOM
Year and volume 24 01
Key words public engagement, public perception, science & technology
Digital Object Identifier 10.22323/2.24010205

Human Experience & Media Design