Master’s Programme Data-Driven Design
The curriculum is largely based on the demands and challenges of real companies. This means that you will have the opportunity to work on developing real solutions for real businesses, using their official data. In this setting, you quickly develop a good sense of what you have to offer as a digital creative, as well as how to position yourself within a multidisciplinary team of professionals. To learn about possibilities to follow a personal programme and how to apply see the admission requirements, download the brochure or contact us.
To those who can’t take part in the full-time Master Data-Driven Design we offer the opportunity to design a personal programme and obtain a Master’s degree in 2-3 years depending on your background and objectives. If you’re interested in the full-time programme please visit the full-time programme information.
Want to know more?
In our brochure you can read more details about the programme.
How to apply
Send an e-mail to firstname.lastname@example.org to express your wish to be part of the Master's programme Data-Driven Design. We will contact you and discuss which personal programme will fit your requirements
Useful to know
|Application Deadline||31th of Augustus|
|Course dates||Depending on the chosen programme (see brochure)|
|Study investment||1-2 days a week (including classes)|
|Attendees||Small classes together with full-time students|
|Location||Heidelberglaan 15 Utrecht|
|Programme level||Master of Arts|
|Price info||Each year you will receive an invoice for the courses that you subscribe to. See brochure for more information. Further terms and conditions apply, the Master's programme will inform you on these before application.
The curriculum of the Master Data-Driven Design (MDDD) is built on three learning tracks: Concepts, Technology and Humanity. Each track contains various aspects of data-driven design. After completing the various modules, you will go on to develop a proposal for your thesis project.
In the learning track ‘Concepts’, you will develop a multidisciplinary point of view that is at the core of your work as a digital creative.
- Philosophy of a Digital Society
- The User-Experience Ecosystem
- Digital Transformation and Scalability
The learning track ‘Technology’ is all about data; you will learn and practice different data science techniques for collecting, cleaning, transforming, analysing, and visualizing data.
- Fundamentals of Data Science
- Fundamentals of Machine Learning
- State of the Art Technology
The learning track ‘Humanity’ is about understanding people, specifically in our relation to media. You will learn about the ways in which media and communication technologies are part of our lives, and how to utilize this knowledge in order to create new opportunities.
- New Media Psychology
- Smart Interfaces
- Creative Research
The ﬁnal block of the MA programme is dedicated to the Graduation Project (GP). For the GP, you work on a data-driven solution for a practical problem. It consists of two parts: an academic paper and a prototype. You write a research proposal as the basis for both already in the Creative Research course.
Contact the Master’s Programme is mandatory before application. See the application procedure for more information.
Send an e-mail to email@example.com to express your wish to be part of the Master's programme Data-Driven design.
We will contact you and discuss which personal programme will fit your requirements.If places are available and you meet the general admission requirements you can apply via Studielink to the full-time Master’s Data-Driven Design.
The Master's programme will take care that after admission you are able to subscribe to the courses in your personal programme.
Application deadline is 31st August 2020, but contact with the Master’s Programme is mandatory before application. You will receive more information about the matching process including the mandatory motivation letter.
If you have any questions, please send us an e-mail.
After your admittance on Studielink, you will receive all the specific information and details about the matching process. The text below is to give you an idea of what you can expect, the matching process includes:
- Programming assignment, an online course in Python Programming to give you an idea of what to expect during the master’s program.
- Writing an English motivation letter (300-400 words) about your motivation, previous experience and expectations of this program
Based on your programming assignment and motivation letter, you will get one of the following non-binding types of advice:
- Based on the programming assignment and your motivation letter we have not found any risks of you dropping out or falling behind in your studies;
- Based on the programming assignment and your motivation letter we would like to draw your attention to some issues, to make sure that you have the proper attitude and (educational) experience for this specific degree programme;
- Based on the programming assignment and your motivation letter we believe that you run a great risk of dropping out or falling behind in your studies.
- Basic working knowledge of HTML and CSS
- creating simple statements by using various datatypes (integers, booleans, floats, array, characters, strings);
- using conditional statements (if-then-else);
- controlling flow statements (for or while loops and switch expressions);
- developing and using functions (sub-routines).
- Ability to solve computer problems by searching for solutions (e.g. StackOverflow).
- Or the ability and interest to acquire the competences and skills mentioned above.
All students, except for students with a relevant Dutch diploma, must prove that they have good writing and conversation skills in English. During the matching process we will review your English skills as well.
HU accepts one of the following documents as proof of English proficiency:
|Certificate of TOEFL||Internet-based||80||20|
|Certificate of IELTS
|TOEIC||Test of English for International Communication||670-290|
|Cambridge English||Certificate in Advanced English (CAE)||Grade C scale 180 - 184||180
|Cambridge English First (FCE)||Grade C scale 169 - 172||169
Some international students are granted exemption from the English language test:
- Students who have obtained a Bachelor diploma in the UK, US, Canada, Ireland, New Zealand or Australia.
- Students with an accredited international American or British Bachelor Diploma.
- For Chinese students, it is obligatory to present an IELTS test result.
- All other students may choose between IELTS and TOEFL.
Please contact HU International Office (firstname.lastname@example.org) if you have any questions regarding your English proficiency.
Bob is senior lecturer and coordinator at the Communication and Multimedia Design programme (Bachelor), as well as at the master Data-Driven Design.
He is specialized in User Experience Design and Interaction Design and curriculum design, with a lot of experience in coaching students who work on projects for clients. Bob has been committed to the HU since 1996 and has helped designing the curriculum of several programmes, including International Communication and Media (currently called Creative Business), and Communication and Multimedia Design. For the latter he received the ‘HUgenotenprijs’ of 2010, an award for outstanding performances by staff members and students of the HU.
After his master's in Media Technology, Erik developed and taught different technology related courses at the HU.
He has been a lecturer at the programmes Communication and Multimedia Design, Digital Media and Communication and International Communication and Media (currently called Creative Business). Currently, he is one of the developers of the master Data-Driven Design and his activities consist of supervising students and coordinating the technology track. Erik is also a researcher at the research group Human Experience & Media Design. His research focuses on how technology shapes public value.
Senior lecturer, researcher
Dennis Nguyen received his PhD in media and communications from the University of Hull, UK. His thesis discusses online public spheres and political communication, with emphasis placed on transnational political discourses.
Since 2015 he works as a senior lecturer, researcher, and graduation coordinator for the Creative Business programme (Bachelor's programme, formerly International Communication and Media) and the Data-Driven Design programme at the HU. His current research focuses on the impact of digital media and datafication on public discourses and data ecologies.
Further fields of interest and expertise include media convergences, citizen journalism, conflict research, and empirical methods for media analysis. Aside from his academic endeavours, he was able to gather practical experience in journalism, public relations, online marketing, and academic research projects. You can read more on his ideas and publications at www.dennis-nguyen.com.
After your graduation
Upon graduation you will receive a Master of Arts in Data-driven Design degree, together with the International Diploma Supplement (IDS) in English. This degree opens the door to an exciting international career.
For the digital creative, data analysis is not a final goal, but rather a means to create innovative concepts that create value within a digital society.
Why study Master's programme Data Driven Design at HU?
An integrated approach that combines various disciplines
This programme distinguishes itself from existing master programmes by combining media design and business optimisation with a strong data-driven approach.
A solid connection to relevant businesses
The programme was developed in co-creation with professionals. Our education and research are firmly rooted in the local business environment.
A seamless continuation of your HU-bachelor
The programme is a perfect follow-up to bachelors in Communication and Multimedia Design, and Creative Business. It also fits well with other related bachelor studies for instance Journalism and Communication or other programmes of other Universities and Universities of Applied Sciences.
Master Data-Driven Design
"Because of the cultural differences, you will hear many new views on a solution you may not think of if you’re working in your own bubble."Nina Jakobs (22) Student
"This Master programme is both refreshing and expanding on experience design and, at the same time, it shows you how to combine this with a data-driven approach."Freek Plak (31) Student